Kreativitas Media Iklan: Tinjauan Iklan Shampoo Clear Sakura Fresh Pada Commuter Line

Rina wahyu winarni, Khikmah Susanti, Widya Nuryanti

Sari

In women position who has any roles, without been realized, it has been a subject and an object of advertising businesses in Indonesia.  Women who have  a tendency, are easier to be influenced by advertising exposure. The creativity in transit advertising media, like Commuter Line with interior design at woman wagon it can give an ambiance which brings a different atmosphere, can shape the motivation and knowledge of the products to be advertised.

Key word: Creative Adv, Woman, Commuter Line


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Referensi

Kasiyan, (2008) Manipulasi dan Dehumanisai Perempuan Dalam Iklan, Ombak, Yogyakarta.

Permanadeli, R (2016) Dadi Wong Wadon Representasi Sosial Perempuan Jawa di Era Modern, Pustaka Ifada, Yogyakarta

Santosa Sigit, Creative Advertising Petunjuk Teknis Mempersiapkan Iklan Cetak dan Elektronik dengan Efisien, 2009, Kompas Gramedia, Jakarta.

Maulana Nizar, Tinjauan penggunaan elemen visual media luar ruang dan penempatan serta kaitannya pada estetika Kota Bandung : (studi kasus : spanduk kampane partai poliktik Rido), 2013, Unikom, Bandung http://elib.unikom.ac.id/files/disk1/639/jbptunikompp-gdl-nizarmaula-31945-9-13.unik-a.pdf, diunduh pada 20 September 2017.

Sumber lain: link : http://pariwara.co.id/2015/04/28/iklan-di-commuter-line/

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