Building Natural and Cultural Tourism Entities Through Visual Space of Television Shows: Analysis of “My Trip My Adventure” Program

Sari

My Trip My Adventure from Trans TV is an interesting viewing program because it elevates the potential of cultural tourism and Indonesia's natural wealth from Sabang to Merauke. This program has been aired since 2013 and is in line with the vision of the Ministry of Tourism to make Indonesia a world tourist center, including the Visit Wonderful Indonesia campaign and the target of 20 million tourists in 2019. My Trip My Adventure has a number of advantages. In 2015, this program was selected as a show with good quality according to a television broadcast survey version of the Indonesian Broadcasting Commission, and in 2016-2017 received the Indonesia Choise Award for the nomination of TV Program of the Year. This study examines, how the design of My Trip My Adventure can build natural and cultural tourism entities through the visual space of television. This study shows the relation of elements in the visual space as entities that carry messages. Qualitatively, this study describes visual language in design using a television journalistic approach, especially in the composition of images and the size of shooting as a design in the visual space of television. Analysis is based on the results of quantitative data on the quantity of shoot sizes.The study of My Trip My Adventure can be a reference on television design knowledge that is able to provide information, education, and entertainment, while inviting the audience to understand the visual strength in television shows, so that viewers can explore, adventure, and be encouraged to promote Indonesian natural and cultural tourism