Rancang Bangun E-Showroom Berbasis Web Menggunakan Php Dan Mysql Pada Anang Motor Denpasar Bali

Abstract

The development of information and communication technology over the past decade has driven the digitalization of businesses, including the automotive trade sector. Consumers now increasingly seek product information online, requiring businesses to use interactive and easily accessible digital platforms. Anang Motor, a used motorcycle showroom in Denpasar Regency, still relies on conventional promotions such as banners, simple social media posts, and person-to-person promotions. These methods are limited in reach, information availability, and transaction efficiency. The strategic solution is the development of a web-based e-showroom that displays vehicle specifications, prices, conditions, and photos in a digital gallery. Search, online ordering, and stock management features make it easier for consumers to choose a vehicle without having to visit in person. Previous research has shown that web-based information systems can expand the market, increase promotional effectiveness, expedite transactions, and provide real-time stock data and sales reports. Thus, the e-showroom is expected to increase Anang Motor's competitiveness, operational efficiency, and service quality amidst the increasingly competitive automotive market.