REPRESENTASI FETISISME MOBILE SUIT GUNDAM SEED FREEDOM SEBAGAI KAJIAN SEMIOTIKA DALAM BUDAYA IKONIK MECHA
Sari
Pop culture is a global phenomenon, appearing in the late 20th and early 21st centuries, popular culture includes a lot of things, namely Japan manga or comics, anime, or Japan animated cartoon films, video games, and idol culture. One of the most in-demand anime genres is mecha. Mecha genre, a science fiction genre that emphasizes the role of giant robots driven by humans in the main story. The design of these giant robots is inspired by the culture that has existed so far. This research aims to describe the visual, historical and cultural meanings of Gundam Unicorn. The method used in this study is a qualitative descriptive method, data collection is carried out by observation and analysis as well as literature studies, to support the theory of this research. The results of the analysis include an analysis of the meaning of the sign in the Gundam Unicorn character, the process of representation of Japan fetishism in Gundam, how the samurai figure transforms into the Gundam Unicorn figure and the samurai element in Gundam Unicorn. Semiotics in visual communication design, exists to explain the phenomenon of a visual, this study serves as a reference for future research, about visual analysis of characters with research methods and the presentation of the results of data analysis directed at explanations with narrative descriptions of words and statements.
Keyword: Fetishism, Design, Mecha, Gundam, and Semiotics.
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