Corporate Social Responsibility (Csr) Role on Kampung Jamu Visitors in PT. Martina Berto Cikarang

Abstract

Abstract—This research is entitled: The Role of Corporate Social Responsibility (CSR) for visitors to the organic herbal village at PT Martina BertoCikarang. The role of CSR is a manifestation of a company's responsibility towards consumers, shareholders, employees, society and the environment. Visitors are everyone who comes to another place that is usually with a specific purpose. The purpose of this study was to find out how big the role of CSR was in visitors to organic herbal villages in PT Martina BertoCikarang. The research method is the field reserch (field research) by conducting a survey to the research location and library reserch (library research), the population is 50 people and taken 20 people as the sample. The research instruments are: questionnaires, interviews. The type of data used is qualitative data derived from respondents' answers given a score so that it becomes quantitative data. The statistical parameters used are: Simple linear regression test, correlation test, test coefficient of determination and hypothesis testing. The results are: simple linear regression test that is Y = 19.604 + 0.52 X, the correlation test is r = 0.53, the test coefficient of determination is 28.09% Which means that it is influenced by CSR of 28.09% and the rest 71.91 % is influenced by other factors not examined, and the hypothesis test is t count = 2.6503> t table = 2.101, with an error rate of 5% (0.05) then according to the applicable provisions means that Ha is accepted and Ho is rejected . From observations in the study that each visitor is given a free herbal drink, and can see different types of medicinal plants and is given an explanation by employees about the types of medicinal plants and their benefits, as a result visitors feel happy and understand about the types of medicinal plants and can be practiced at House.

Keywords: CSR, Organic Herbal Village