THE FACTORS OF REPURCHASE THROUGH E-COMMERCE IN TECHNOLOGYCAL INNOVATION ERA

Abstract

The process of buying goods today is easier for the public, one of which is the process of buying product through e-commerce. A lot of e-commerce are provides more convenience and options for consumers to buy their desired product. This is the one of evidences about development of technology, which are answers consumers need that is the convenience of life, one of which is in shopping activity. The purpose of this research is to analyze what the factors that influence the repurchase process by consumers through e-commerce. The method of this research used is qualitative research method with interview data collection techniques and literature study. After having the experience of shopping through e-commerce, consumers make repeat purchases through the same media for the same or different products. Convenience and easy to use are factors that influence shopping activities through e-commerce. Consumers also spoiled with a variety of product choices that presented by e-commerce before consumers get the buying decision. The results of this research is can be a recommendation for business owners, in this case are e-commerce companies, to increase the factors that related to the consumers convenience in their shopping activity.