Cluster Analysis of Consumer Satisfaction of Micro Small and Medium Enterprises (MSMES) towards Capital Assistance Services from PT X

Bunga Aditi, Pasaman Silaban, Yusuf Ronny Edward

Abstract


The aim of this study is to determine the level of customer satisfaction with services at PT X and know which attributes (tangibles, reliability, responsiveness, assurance, and empathy) should be the priority of service for customer satisfaction of PT X. The study involved 80 respondents who were obtained by non purposive sampling. The results of primary data collection are processed with the Important Performance Analysis (IPA) model.

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References


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DOI: https://doi.org/10.37010/duconomics.v2.5926

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