Analysis of the Influence of Marketing Strategy through TikTok Live Streaming on Increasing Revenue and Sales at the ARM Motor Modification Shop in East Jakarta

Dinda Rahmah Wasilah

Abstract


This study examines the impact of marketing via TikTok Live streaming on revenue and sales growth at the ARM Motor Modifikasi shop in East Jakarta. Specifically, in line with the problem formulation, the objectives of this research are to determine whether the TikTok Live marketing strategy has a significant influence on revenue growth at ARM Motor Modifikasi and to assess the impact of this strategy on product sales volume. Research constitutes the framework or plan employed by researchers to collect, analyze, and interpret data in alignment with research objectives. This study utilizes a descriptive research design employing a mixed-methods approach—combining quantitative and qualitative methods. It can be concluded that the use of TikTok Live as a digital marketing strategy is not only relevant but also yields a tangible, positive impact on ARM Motor's business growth, regarding both sales and revenue.

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DOI: https://doi.org/10.37010/duconomics.v5.9312

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