Vol 5 (2025)

Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Competitiveness and Economic Growth

DOI: https://doi.org/10.37010/duconomics.v5

The Education and Economics Science Meet (Duconomics Sci-meet) is a national scientific meeting in the fields of education and economics held under the auspices of the Center for the Study of Economics (Puskanomi), Indraprasta University PGRI, Jakarta. This event includes seminars, call for papers, and other scientific activities.

Table of Contents

The Influence of Price on Purchasing Decisions for Goksin Rice in South Jakarta in 2024
10.37010/duconomics.v5.9302
Nurlaela Nurlaela, Elin Karlina, Iramdan Iramdan, Sri Hapsari
PDF
1-7
Analysis of Service Quality, Order Accuracy, and Taste Quality on Purchasing Decisions at Wingstop Kuningan City
10.37010/duconomics.v5.9303
Valiza Putri Nurluthfiani, Prasetio Ariwibowo, Iramdan Iramdan, Vinandri Hapsari
PDF
8-15
The Influence of Product Quality, Price, and Customer Experience on Customer Satisfaction on the Shopee Application
10.37010/duconomics.v5.9304
Muhammad Reyhan, Deasy Nurmalasari F, Iramdan Iramdan, Askardiya Mirza Gayatri
PDF
16-23
The Influence of Product Quality and Service Quality on Customer Loyalty of Kopi Tuku (Case Study at Kopi Tuku Store, BP Minangkabau Branch)
10.37010/duconomics.v5.9305
Yudi Pratama, Muzdalifah Muzdalifah, Iramdan Iramdan, Akhmad Saefudin
PDF
24-32
The Influence of BRI's People's Business Credit (KUR) on the Growth of Culinary Micro-Businesses in Ragajaya Subdistrict
10.37010/duconomics.v5.9306
Wildhan Wildhan, Fadli Rasam, Iramdan Iramdan, taufik taufik
PDF
33-41
The Influence of Brand Ambassador Fujianti and Brand Image on Purchase Interest at Nufaceid
10.37010/duconomics.v5.9307
Dinda Laras Octaviana, Darwin Hartono, Iramdan Iramdan, A Rahman
PDF
42-48
Marketing Strategy Analysis to Increase Competitiveness at Sima Plekutik Laundry in Tanjung Barat
10.37010/duconomics.v5.9308
Ananda Noviyana, Hapsari Widayani, Vella Anggresta
PDF
49-59
The Influence of Online Promotion Strategies on Social Media on Purchasing Decisions at Outdoor PKS
10.37010/duconomics.v5.9309
Muhamad Sayid Agil, Heri Nurrato, Iramdan Iramdan, Priyono Priyono
PDF
60-67
The Influence of Green Marketing, Customer Satisfaction, and Facilities on Purchasing Decisions at McDonald's Cipayung
10.37010/duconomics.v5.9310
Nabila Citra Dewi, Adi Artino, Iramdan Iramdan, Hapsari Widayani
PDF
68-77
The Influence of Social Media and the Implementation of Search Engine Optimization (SEO) on Consumer Purchasing Decisions in the Shopee E-Commerce Industry
10.37010/duconomics.v5.9311
Imam Baihaqi, Hendro Prasetyono, Iramdan Iramdan, Ufiya Putri Adhiyati
PDF
78-86
Analysis of the Influence of Marketing Strategy through TikTok Live Streaming on Increasing Revenue and Sales at the ARM Motor Modification Shop in East Jakarta
10.37010/duconomics.v5.9312
Dinda Rahmah Wasilah
PDF
87-95
Marketing Mix Analysis to Increase the Competitiveness of PT Global Erasiber Teknologi
10.37010/duconomics.v5.9313
Bilal Nikito, Hapsari Widiyani, Syamsul Hadi
PDF
96-102
Analysis of the Use of QRIS (Quick Response Code Indonesian Standard) Payment Instruments in Increasing MSME Income at Gondangdia Station, Kebon Sirih Subdistrict, Central Jakarta
10.37010/duconomics.v5.9314
Endang Dwi Lestari, Fadli Rasam, Laila Desnaranti
PDF
103-109
The Influence of QRIS Digital Payment Usage on Consumer Purchasing Decisions in the Kebagusan Area
10.37010/duconomics.v5.9315
Meida Adelia Putri, Deasy Nurmalasari F, Iramdan Iramdan, Abdul Munir
PDF
110-117
The Influence of Affiliate Programs and the Effectiveness of Social Media Promotion on Wardah Product Brand Awareness in the South Jakarta Region
10.37010/duconomics.v5.9316
Putri Fahmiatul Ilmi, Firdaus Budhy, Iramdan Iramdan
PDF
118-125